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[Summer Rewind] Car Tech is Front and Central

Presented at CES in 2023, the Hypersquare was unveiled this year in the Peugeot Inception at the VivaTech in Paris. (Courtesy of Peugeot)

by DirectIndustry

August 5, 20243 mins

Did you miss these insights published this year? Now is the time to catch up. This summer, we offer you the opportunity to discover or rediscover our most-read articles. In this article, we explore what made the news in the automotive sector since the CES last January.

1/ At CES 2024, Car Was Tech and Central

In the last decade, the Consumer Electronics Show (CES) in Las Vegas has become more relevant as a platform for car tech-related announcements. After the inevitable pandemic hiatus, the automotive section of CES 2024 has picked up steam again.

The automotive companies who attended CES announced new cars, focused on infotainment, or introduced EV concepts and visions. Almost all of them felt compelled to show how they’re leveraging artificial intelligence to shape the future of mobility and the driver’s and passengers’ experience.

2/ Peugeot’s Electric Revolution

Peugeot’s Hypersquare steering wheel was unveiled at the VivaTech 2024 trade show last May, alongside the new Peugeot Inception concept car. With its rectangular shape and futuristic appearance, the Hypersquare promises to redefine the driving experience. It will be featured on Peugeot’s production models starting in 2026.

3/ What Are the Top 5 Chinese Automotive OEMs?

China became both the world’s largest car market and producer in 2008. However few people, especially those living in developed countries, would be able to name any Chinese producers despite China exporting more cars than any other country last year. Perhaps that is down to the sheer number of companies involved in the Chinese market and the myriad of brands.

We selected the top 5 companies to know, based on sales volume and market capitalization.

4/ The Luxury Electric Vehicle Market is Growing

Do you know that BMW 7 series manufacturers endeavor for a 25.2% electric vehicle penetration by 2030? Electric vehicles accounted for almost 15.2% of BMW sales in 2023. BMW is not the only top-notch company focusing on the electrification of luxury cars. Some others on the list are Porsche Taycan, Mercedes Benz EQC, and many more. These companies together are building a new era of sustainability without even compromising on the features.