SITA, a global leader in air transport technology solutions, has entered a strategic partnership with Saudi Arabia’s Red Sea International Airport (RSI) to deploy advanced systems for its new Main Terminal Building. This collaboration follows the successful implementation of SITA’s systems at RSI’s Air Taxi Terminal, further cementing the partnership between the two entities.
The Red Sea International Airport is an integral part of The Red Sea destination, a flagship project of Red Sea Global. Designed to accommodate one million guests annually by 2030, RSI aims to provide a seamless, technologically advanced travel experience for up to 900 passengers per hour.
Smart Airport Solutions
Under the new agreement, SITA will introduce a suite of airport solutions that streamline passenger processing, baggage handling, and operational efficiency. Key implementations include:
- SITA Flex and Maestro Departure Control System: Automating check-in and departure processes while enabling passengers to control their journey via mobile devices.
- SITA Bag Manager: Real-time baggage tracking to ensure efficiency and minimize mishandling, freeing staff for higher-priority tasks.
- Airport Management Systems: Leveraging data for resource optimization and operational agility.
- Information Display Systems: Providing accurate, real-time flight updates to keep travelers informed.
This partnership will leverage existing infrastructure from the Air Taxi Terminal, ensuring swift and cost-effective implementation while enabling seamless interoperability between systems.
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Vision 2030
In a press release, Selim Bouri, President for the Middle East and Africa at SITA, emphasized the collaboration’s importance:
“As the region prepares to welcome an unprecedented number of travelers, RSI’s new terminal represents a model of efficiency and innovation. SITA’s solutions will ensure smooth operations and elevate the passenger experience. We are honored to continue working with RSI to deliver on this shared vision.”
Andrew Tyler Smith, Chief Guest Experience Officer at RSI, highlighted the airport’s mission:
“Our vision is to position RSI as a global leader in guest experience and sustainability. With SITA’s cutting-edge technology, we aim to redefine airport operations, demonstrating our commitment to innovation and environmental stewardship.”
RSI’s strategic partnership with SITA reflects its commitment to leveraging technology for efficiency, sustainability, and an unparalleled guest experience. The new Main Terminal Building will serve as a gateway to one of Saudi Arabia’s most ambitious tourism projects, setting a new standard for the future of air travel.
By integrating cutting-edge technologies, RSI reflects Saudi Arabia’s broader ambition to redefine the travel experience and contribute to Vision 2030’s goal of creating a thriving tourism sector.
