Rethink Robotics Bites the Dust—What’s Next?

Rethink Robotics

The collaborative automation market undergoes momentous turbulence with the loss of its standards bearer: One of the mainstream collaborative robots firms, Rethink Robotics, has closed for good. Are we nearing the end of the collaborative robotics market, destroying the growth of collaborative automation?


Collaborative robots have acted as a primary leader of the growing industrial automation sector for several years, replacing heavy traditional machinery with their optical sensors to avoid human injury. So when Rethink Robotics folded in October this year, the larger collaborative automation market seemed less certain.

But should the end of Rethink put the whole market on the line? Rethink was one of the first to market its collaborative robots, receiving a lot of press for its photogenic bots. However, the company’s two human-scale collaborative robots with one-of-a-kind personalities, Baxter and Sawyer, although well recognized, never put Rethink ahead as market leader.

Speculation points to market needs versus product. The firm’s human-scale robots have two arms and a face; while industry leaders Universal Robots, ABB and others make reconfigurable collaborative robotic arms that can handle loads from 5 to 10 kilograms and can perform in multiple degrees.

No stress for the collaborative robotics market as a whole. A new Markets and Research report indicates the market could reach $12 billion by 2025; whereas it only saw $710 million in 2018.

It looks like the other collaborative robotics haven’t lost their jobs in the automation field. Get back to work!


Industry insiders and prospective customers discuss the “why” behind Rethink’s fold with ZDNET at Collaborative Robotics, Advanced Vision, and Artificial Intelligence conference. Read more here.




About the Author

American artist Erin Tallman is a journalist for various online publications and is the Editor in Chief of AgriExpo e-magazine and ArchiExpo e-magazine. She has published three books, including her first novel.

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