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Mass Customization Comes to Market

Mass Customization Comes to Market

From NUREMBERG – Is the era of mass customization upon us?

Long seen as a promising concept, the process that combines mass production and personalization is now effective in the factory. At SPS in Nüremberg, Siemens showcased a production line that turns out customized products at the same time. As customized mass production also affects the way machines are built, B&R presented software that allows users to add functionalities according to their requirements.

Is the era of mass customization upon us? Long seen as a promising technology, the process that combines mass production and personalization is now effective in the factory.

At SPS in Nüremberg, Siemens showcased a production line that turns out different products at the same time. This machine resulted from a cooperation with Optima.

For Siemens, digitization and flexibility are the 2 keywords of mass customization.

Customized mass production also affects the way machines are built. B&R presented software that allows users to add functionalities according to their requirements.

The software offers unlimited personalized variations.

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