From NUREMBERG – Is the era of mass customization upon us?
Long seen as a promising concept, the process that combines mass production and personalization is now effective in the factory. At SPS in Nüremberg, Siemens showcased a production line that turns out customized products at the same time. As customized mass production also affects the way machines are built, B&R presented software that allows users to add functionalities according to their requirements.
Is the era of mass customization upon us? Long seen as a promising technology, the process that combines mass production and personalization is now effective in the factory.
At SPS in Nüremberg, Siemens showcased a production line that turns out different products at the same time. This machine resulted from a cooperation with Optima.
For Siemens, digitization and flexibility are the 2 keywords of mass customization.
Customized mass production also affects the way machines are built. B&R presented software that allows users to add functionalities according to their requirements.
The software offers unlimited personalized variations.
Watch our video report