After several years of disruptions, the SPS trade fair returns to Nuremberg today, bringing renewed energy to the world of smart and digital automation. We spoke with Sylke Schulz-Metzner, Vice President of SPS, about the fair’s comeback, its unique role in a competitive trade show landscape, and the key trends shaping the future of automation. From industrial AI and sustainability to talent development and measurable business outcomes, Schulz-Metzner shares insights on why SPS 2025 is a must-attend event for the global automation community. She also shares some tips.