“As the Export Agency We Want to Focus Even More on Mid-Sized Companies”– Laurence de Touchet, Director of Export Program at Business France

At the Arab Health trade show in Dubai last month, we met with Laurence de Touchet, Director of Export Programs at Business France. We discussed the challenges of French exports in the current geopolitical and economic context, as well as the tools available to the French agency, whose primary mission is to support French businesses abroad. Here is our interview.