VIDEO. Mass Customization Comes to Market

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Watch our exclusive report. Is the era of mass customisation upon us?

Long seen as a promising concept, the process that combines mass production and personalization, is now effective in the factory. At SPS in Nüremberg, Siemens showcased a production line that turns out customized products at the same time.

As customized mass production also affects the way machines are built, B&R presented a software that allows users to add functionalities according to their requirements.

 


About the Author

Journalist and the Editor-in-Chief for DirectIndustry e-magazine. She has years of experience in business issues for various media including France 24, Associated Press, Radio France…

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