As part of its ongoing drive to establish the highest possible eco-credentials,Veuve Clicquot has launched new packaging created from the skins of its champagne grapes. Made from press residue, Naturally Clicquot 3 is 100% biodegradable and recyclable. The grape skins are dried, ground and mixed with water to form a paste. This bio-based material is then transformed into cardboard to make Brut Yellow Label Champagne presentation boxes.
Veuve Clicquot’s other eco achievements include the introduction of lightweight bottles, reusable packaging and the reduction of overall packaging weight by 20% over the past five years.
Created in collaboration with specialty graphics pioneerFavini and packing companyDS Smith, Naturally Clicquot 3 was designed to combine innovation and elegance. The packaging cuts waste by using production residue and reduces the need for virgin pulp by 25%. Box graphics are printed in solvent-free ink and labels are applied with a sugarcane-based compound.